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Book Marketer, Advertiser & Platform Strategist for Indie Authors

Crystal’s foundational approach and strategic thinking in addition to being able to hone in on each individual’s needs, allows her to help craft plans of action for authors based on their needs, strengths, and goals.

She has over seven years of advertising experience on the AMS, FB, and BookBub platforms. Through the years she has worked with multiple author clients and tracked data for nearly $700,000 in Facebook ad spend.

 She is a USA Today bestselling author of paranormal and fantasy romance (under the name Krystal Shannan) and successfully runs her own six-figure author platform, has been married 19 years, homeschools her three kids, and keeps the home zoo of chickens, rabbits, guinea pigs, dogs, and hermit crabs— alive and wellC

Crystal works as the Creative Marketing Director for the Better-Faster Academy and has also stepped into a teaching role with Becca Syme to support the Market Better-Faster course as well as Ads for Intuitive Authors course. She offers one-on-one marketing consults through the BFA. Please be sure to check out Becca Syme’s Patreon! Crystal also offers Facebook and AMS ad management services to Authors.

 
  • 45min Coaching/Strategy Session ($125)
    • Coaching sessions can be individualized. Crystal often works with clients who need advice while running CPC ads, newsletter content, structure, and automations to increase engagement, branding, launch plans, social media campaigns

 

If you’re interested in Crystal managing your Facebook ads and/or AMS ads please reach out to crystalkeymedia@gmail.com 

 

Need Help with Ad Management?

FaceBook Ad Management

(Cost of ads will be billed directly to you via your FB manager)

  • 1 (30min) monthly strategy call
  • Ads run in your ad manager
  • keyword research for genre and individual titles with focused campaigns
  • book description review, sales page review, and sales copy testing for individual titles with focused campaigns
 

AMS Ad Management

(Cost of ads will be billed directly to you via your AMS account)

  • 1 (30min) initial intake call
  • keyword research for genre and individual titles with focused campaigns
  • book description review, sales page review, and sales copy testing for individual titles with focused campaigns
  • US platform only
 
Please reach out to crystalkeymedia@gmail.com for a quote for services.
Krystal Shannan assessed my back catalogue and helped me determine which books to advertise. She was willing to work with my modest budget and she tirelessly adjusted and updated my ads until they were running nicely. One of the ads she created ran profitably for years. I will always be grateful for the upbeat and encouraging energy Krystal injected into my author career. Krystal's kindness and patience when I was brand new to advertising set me on a path to feeling comfortable investing more in my business, which ultimately led to me becoming a full-time author!
Tasha Black
Author
Working with Krystal is one of the best business decisions I've made, collaborating with her has been an absolute game-changer. With her infectious energy, unwavering support, and unparalleled expertise in advertising, Krystal is the ultimate secret weapon I needed to take my earnings to new heights. Forget about classes - with personalized one-on-one coaching, I saw results fast. In fact, my income more than doubled in just a few short months of working with her.
J.A. Owenby
Author
Krystal is one of those rare authors who also knows how to analyze data. This means she understands what makes books sell, while using numbers to make decisions. It also means she is invaluable to an author like me. One of the things I particularly love about working with Krystal is that she is always upleveling and learning best practices, new tactics etc. She’s also incredibly ethical, and is also always willing to let me know when something isn’t working–even if it means that I need to cut down my ad spend or stop an ad completely.
Stacia Stark
Author

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